Roadmaps seem like such a simple concept. Simply share what you intend to build so that customers and prospects are happy. Hah! There are political, relationship, accounting and legal issues to deal with. In the ideal world, the product manager would have a clear vision of where the product is going strategically, a good handle […]
Tag: Customers
Don’t rely on technical features to market your product
As part of marketing their Chrome browser, Google recently did some research into whether people actually understand what a browser even is. As you can see from the video, the answer was “no” for 92% of the people they interviewed in ‘man on the street’ interviews. Above: “Man on the street” interviews by Google about […]
Customization leads to failure
What is the leading cause of product failure with startups? Well, I don’t have the quantitative research to prove it, but I would guess that somewhere near the top is over-customization to suit the needs of ‘important’ customers. You probably know the drill: Create vision and product plan Try to sell product Meet great prospect […]