As part of marketing their Chrome browser, Google recently did some research into whether people actually understand what a browser even is. As you can see from the video, the answer was “no” for 92% of the people they interviewed in ‘man on the street’ interviews. Above: “Man on the street” interviews by Google about […]
Tag: Product Marketing
Customization leads to failure
What is the leading cause of product failure with startups? Well, I don’t have the quantitative research to prove it, but I would guess that somewhere near the top is over-customization to suit the needs of ‘important’ customers. You probably know the drill: Create vision and product plan Try to sell product Meet great prospect […]