Clever Promotions Work

In a previous post, I commented on Hyundai’s timely “Hyundai Assurance” program. Well, the early results are coming in: It worked.

  • Hyundai initially reported sales up 20% in January and closed the month up 14%. And this in an environment of car sales collapse.
  • Today, both GM and Ford offered programs with similar intent. It is said that imitation is the sincerest form of flattery. It should be noted that these new programs do take a different spin. Instead of allowing the return of the car, they offer to make payments for 9 to 12 months if the buyer loses a job. Let’s see if this helps them too.

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